Simply defined, merchandising is any practice which contributes to the sale of products to a consumer. Specific to subscription based businesses, merchandising is a group of targeted campaigns aimed at influencing key member actions.
These actions are those defined by the business as contributing factors towards engagement and revenue generation. This could simply be verifying an e-mail address or uploading a photo or profile, however it also includes how they react to and take advantage of particular offers during the membership cycle.
DPLAds provides the tools necessary to target, manage and tract merchandising campaigns as well as bespoke creatives tailored towards our client’s members.
Member targeting can combine all standard variables including geo, device type, browsers, operation system and more, as well as all the custom targeting options tailored to our client needs.